Emails &
SMS
Your email and SMS marketing maybe leaving money on the table by not turning first-time customers into repeat customers.
1:1 strategy session
The Hierarchy Call
A personalized 1:1 strategy session designed to evaluate your business, identify what's limiting your growth, and help you scale more profitably with Meta ads.
MY Framework
The Hierarchy Framework.
The Hierarchy Framework below outlines the six key areas that work together to build a profitable business with Meta advertising. During our call, we'll identify which stages deserve your attention next.
Emails & SMS
Your email
and SMS
marketing may
be leaving
money on the
table by not
turning first-time
customers into
repeat ones.
Meta Ads
Your Meta ad strategy may not be
producing profitable results.
Website
Your website may not be converting
enough visitors into customers.
Content
Your content may not be stopping the scroll
long enough to generate buying intent.
Product
Your product or offer may not give
customers a compelling reason to buy..
Industry
Your industry may not have enough
demand to support profitable growth.
Meta Ads
Your Meta ad strategy may not be producing profitable results.
Website
Your website may not be converting enough visitors into customers.
Content
Your content may not be stopping the scroll long enough to generate buying intent.
Product
Your product or offer may not give customers a compelling reason to buy.
Industry
Your industry may not have enough demand to support profitable growth.
the DIAGNOSIS
Every Business Is Different.
Not every business needs to improve the same thing. Some businesses need to refine their industry or product. Others need stronger content, a higher-converting website, a more effective Meta advertising strategy, or better email and SMS marketing. During The Hierarchy Call, we'll evaluate your business using the Hierarchy Framework to identify the area that's most limiting your growth.
YOUR STRATEGY Session
What You'll Receive.
Personalized Business Diagnosis
I'll identify the areas that are limiting your ability to scale profitably with Meta ads.
Strategic Action Plan
You'll leave with a personalized action plan tailored to your business and goals.
Category-Specific Worksheets & Resources
You'll receive personalized worksheets and resources based on your strategy.
Personalized Q&A Throughout Your Session
You'll have the opportunity to ask questions specific to your business and receive personalized guidance
Your Strategist.
Hi, I'm Essence.
I'm an e-commerce business owner with 6 years of industry experience. I began my career in the social media agency space, helping product-based brands grow through Meta ads before launching and scaling my own e-commerce businesses to six-figure months and seven-figure years. Through years of building and scaling e-commerce businesses, I learned that turning on a Meta ad campaign isn't enough to build a successful business. Profitable advertising is the result of a strong foundation, not the starting point. It requires the right industry, product, content, website, Meta advertising strategy, and email and SMS marketing to work together. That realization led me to develop the Hierarchy Framework, a system designed to identify what a business needs before investing more into Meta ads.
Good To Know
Frequently Asked Questions.
Who is this call for?
Do I need to be already running Meta ads?
Will you manage my Meta ads?
What should I bring?
How long is the strategy session?
How will we meet?
Can I ask questions during the session?
What if I'm just exploring e-commerce?
Will you teach me how to run Meta ads from scratch?
Your next step
Book Your Strategy Session.
Profitable Meta ads start with the right foundation. Book your personalized Hierarchy Call to receive a strategic evaluation of your business and a personalized action plan before investing more into Meta ads.
